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One East Kentucky Promotes Their International Landing Zone with PlaceVR Technology

One East Kentucky Promotes Their International Landing Zone with PlaceVR Technology Main Photo

10 May 2021

Video, News, Recent Work, Press Release, VR

360-Degree Video and Virtual Reality Make Sense to Reach an International Audience With or Without a Pandemic

It might be a while before international travel fully resumes, but One East Kentucky just launched a 360-degree video that will help them move forward with their plans to attract Foreign Direct Investment (FDI) to Eastern Kentucky Business Park. When combined with the Virtual Meetings App just launched by Golden Shovel Agency, they're able to not only give virtual tours of the site but meet with investors in a virtual environment.

"The technology has evolved a lot in the five years since PlaceVR was launched and the COVID pandemic presented the perfect time for us to jump in," said Chuck Sexton, President and CEO of One East Kentucky. "Even when travel restrictions life, this is what we need to reach more people and show them the opportunities that we have in Eastern Kentucky."

When people view 360-degree video with VR goggles, their brain responds as though they're really in a new place. It's this intense brain activity that makes the message memorable and leads to a next step like scheduling a meeting.

"The learning curve for VR is very small. Put the goggles on and start the video," said Aaron Brossoit, CEO of Golden Shovel Agency. "The goggles are small enough in size that One East Kentucky can ship them to potential investors to show them what they've got, and then meet with them virtually for discussions that ultimately lead to investment."

One East Kentucky is collaborating with Golden Shovel Agency to create a series of six videos and 3D building renderings that will market available land in industrial park sites and existing buildings that are for sale.



ONE EAST KENTUCKY was established in 2015 as east Kentucky's Center of Economic Development Excellence and is a 501(c)3 regional economic development organization responsible for spearheading the growth and diversification of eastern Kentucky's economic base through recruiting new industry, jobs, and investment to the heart of Appalachia. Since 2016, One East Kentucky has announced over 1,000 new jobs and $154.6 million in capital investment. For more information about One East Kentucky, the nine-county region, industrial properties, workforce development, incentives, or other economic development resources, click here. Follow One East Kentucky on Facebook, Twitter, and LinkedIn.

GOLDEN SHOVEL AGENCY'S PLACEVR is a full-service economic development firm specializing in workforce attraction for economic and community development. PlaceVR is a revolutionary new approach to economic development that harnesses emerging 360-degree video and virtual reality technologies to create immersive experiences that drive business and workforce recruitment. Our productions combine a depth of experience in both virtual reality production, marketing, and communications to bring to life an entirely new strategy for attracting businesses, talent, and visitors. Learn more about PlaceVR. Learn more about Golden Shovel Agency.

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