News & Events
It was the summer of 2015 and it was a beautiful day for a work retreat. The Golden Shovel team had gotten together at a cabin to discuss business and socialize on the lake. Being a technology company, I brought cardboard VR headsets for everyone as a novelty to experienc...
VR Tours are popular because they’re effective. In fact, they’ve become such a common factor in decision-making that a lot of economic development organizations consider them a “must-have” component in their marketing arsenal. After all, everyone starts by doing research online before they pick up the phone. A compelling V...
You should be optimizing your video on social media because you already invested in quality video. You know it’s the most effective medium for telling your story. Not only is it compelling, but it’s also an easy experience for your audience to engage with. Now it’s time to optimize vide...
We present to you the Best Economic Development Videos for 2022. Each year, backed by research, trends, and videography expertise, the Golden Shovel Agency team puts together a list of what we consider to be the most impactful economic development videos.
Best Economic Development Videos for 2022
Take some time to appreciat...
Creating quality videos and learning to repurpose videos is more than a valuable marketing tool. It’s a multi-faceted asset that, when used wisely, can work like any other good investment, paying you back with interest for years to come. There are so many ways to reach a wider audience b...
Retailers from Samsung to Disney are buying 'virtual real estate' sometimes in the millions of dollars to have a presence in the metaverse. Make no mistake, the metaverse is going to be huge and it will happen much faster than the dawn of websites, social media, and smartphones.
Why Join th...
Economic developers should make their community metaverse-ready for 2022 to get the attention of entrepreneurs, workers, and next-generation business owners.
We’re going to bring you all the way back to 1991 when Geoffrey A. Moore wrote the book Crossing the Chasm which was about mainstream consumers adopting new technologies. One o...
Wondering what types of virtual tours will increase your outreach exponentially? Offering a compelling location tour that doesn’t require travel. Site selection is a process of elimination, and VR is the most effective way to showcase your location convincingly and stay on top of site selectors’ lists. Not only doe...
360-Degree VR Videos to Engage Local Businesses, Workforce, and Students
SHELBYVILLE, KY -- Shelby County Industrial & Development Foundation (SCIDF) has found a way to keep moving forward with economic development progress despite the COVID-19 pandemic with PlaceVR technology. The organization just released a series of 360-degree VR videos that enable...
Have you considered VR as a marketing tactic? If not, perhaps it’s time you did. It’s hard to overstate the power and potential of this exciting technology. Effective marketers have made storytelling a priority for years. VR amplifies the impact of a story by making it an immersive experience.
6 Grea...
Follow these actionable steps to do business in a virtual world whether your audience includes site consultants from overseas or stakeholders in your own backyard.
Doing Business in a Virtual World
If you aren’t already doing so, now is the time you need to learn how to do business in a virtua...
A 12-month video strategy can be the most valuable component of your EDO marketing plan. After all, nothing is more enlightening than a story. But when promoting your community, what stories should you tell . . . ? More of them!
A 12-Month Video Strategy Helps You Maximize Budget and Tel...
Are you looking for tangible steps to take site selectors and prospects on a virtual journey to close more deals? If so, you’re about to expand your reach and ability to connect with site selectors from across the world.
First, you need to have an understanding of who your buyer is...