News & Events
Author: Aaron Brossoit, CEO
It was the summer of 2015 and it was a beautiful day for a work retreat. The Golden Shovel team had gotten together at a cabin to discuss business and socialize on the lake. Being a technology company, I brought cardboard VR headsets for everyone as ...
VR Tours are popular because they’re effective. In fact, they’ve become such a common factor in decision-making that a lot of economic development organizations consider them a “must-have” component in their marketing arsenal. After all, everyone starts by doing research online before they pick up the phone. A compelling V...
You should be optimizing your video on social media because you already invested in quality video. You know it’s the most effective medium for telling your story. Not only is it compelling, it’s also an easy experience for your audience to engage with. Now it’s time to optimize video t...
We present to you the Best Economic Development Videos for 2022. Each year, backed by research, trends, and videography expertise, the Golden Shovel Agency team puts together a list of what we consider to be the most impactful economic development videos.
Best Economic Development Videos for 2022
Take some time to appreciat...
Creating quality videos and learning to repurpose videos is more than a valuable marketing tool. It’s a multi-faceted asset that, when used wisely, can work like any other good investment, paying you back with interest for years to come. There are so many ways to reach a wider audience b...
Economic developers should make their community metaverse-ready for 2022 to get the attention of entrepreneurs, workers, and next-generation business owners.
We’re going to bring you all the way back to 1991 when Geoffrey A. Moore wrote the book Crossing the Chasm which was about mainstream consumers adopting new technologies. One o...
Wondering what types of virtual tours will increase your outreach exponentially? Offering a compelling location tour that doesn’t require travel. Site selection is a process of elimination, and VR is the most effective way to showcase your location convincingly and stay on top of site selectors’ lists. Not only doe...
Have you considered VR as a marketing tactic? If not, perhaps it’s time you did. It’s hard to overstate the power and potential of this exciting technology. Effective marketers have made storytelling a priority for years. VR amplifies the impact of a story by making it an immersive experience.
Here ar...
Follow these actionable steps to do business in a virtual world whether your audience includes site consultants from overseas or stakeholders in your own backyard.
How To Do Business in a Virtual World
If you aren’t already doing so, now is the time you need to learn how to do business i...
Are you looking for tangible steps to take site selectors and prospects on a virtual journey to close more deals? If so, you’re about to expand your reach and ability to connect with site selectors from across the world.
First, you need to have an understanding of who your buyer is...
With a strong business model, effective communication, and stellar employees, economic development teams can work virtually in an effective way. A successful remote team is made up of managers and employees who trust one another to get the job done. Managers are held accountable to set clear expectations and guidelines...
For economic developers, knowing how to engage and collaborate with communities virtually is a (new) essential skill. Communities that want to be taken seriously must be perceived as being technologically sophisticated. Having an online presence is no longer only about informing. It's about connecting, engaging, and empowering. Successful EDOs have discovere...
Successful economic development virtual meetings can be a game-changer. Not only do virtual meetings save time and money, but they also allow you to augment reality at a level that does more than mimic real life. Anyone can become a virtual virtuoso. You simply need to be creative, enthusiastic, an...
Virtual FAM Tours are coming to the rescue for economic developers forced to adjust their initiatives post-COVID-19. The challenges of 2020 had a polarizing effect on Economic Development initiatives. Some EDOs chose to hit the "pause" button, while others found innovative ways to make big strides. Those who were focuse...
There are three main ways that economic developers can give site tours in a virtual world - something that has become top of mind in wake of the pandemic. Even before COVID-19 caused a forced migration to the virtual world, successful EDOs have been making optimal use of immersive, onlin...
360-Degree Video, 3D Rendering, and Virtual Reality by PlaceVR Create an Unforgettable Experience for Site Selectors
The economic developers at One East Kentucky know that in order to get on a site selector's short list, you have to give them a vision of the future and that's exactly what they're doin...
When people can’t come to you, you’ve got to go to them, and the way to show site selectors, investors, potential visitors, and new residents that you’ve got just what they’re looking for is to use PlaceVR technology.
Virtual reality and 360-degree video are transforming how people view and interact wit...
One East Kentucky Leverages PlaceVR Technology to Attract and Meet with Site Selectors Virtually
Jun 21 2021360-Degree Video and Virtual Reality Meetings App Showcases Industrial Land in Eastern Kentucky
It might be a while before travel concerns because of COVID-19 lift, but One East Kentucky is making sure that economic development can continue to move forward by launching a new 360-degree video featuring the Kentucky Enterprise Industria...
PlaceVR is the Solution to Economic Developer Obstacles of Time, Cost, Distance, and COVID-19
One East Kentucky (OEK) has released a 360-degree video tour of Coal Fields Industrial Park that aims to attract the attention of site selectors and get Eastern Kentucky on their short list of prime sites for development.
Th...
360-Degree Video Showcases Gateway Industrial Park to National and International Site Selectors
One East Kentucky is not letting COVID restrictions on travel prevent them from making progress with their economic development goals. Their latest 360-degree video promotes Gateway Industrial Park with an immersive tour that site selectors can experience with virtua...
360-Degree Video and Virtual Reality Make Sense to Reach an International Audience With or Without a Pandemic
It might be a while before international travel fully resumes, but One East Kentucky just launched a 360-degree video that will help them move forward with their plans to attract Foreign Direct Investment (FDI...
PlaceVR Technology Takes Prime Industrial Real Estate from Invisible to Visible for Co-Mo Connect
Apr 22 2021Golden Shovel Agency VR Tech Stack and Digital Marketing Promote Mid-Missouri Opportunities for Business Relocation and Expansion
Co-Mo Connect has launched a 360-degree video to promote available land along I-70 that would be perfect for a manufacturing, logistics, or distribution company. When combined with sophisticated digital marketing tactics and a Virtua...
3D Facility Scans Produced by PlaceVR Opens UP the Doors to More Potential Buyers
One East Kentucky is giving three available buildings a promotional kick with 3D tours produced by Golden Shovel Agency's PlaceVR division with Matterport technology.
The virtual tours make it possible for potential buyers to guide themselves through facilitie...
360-Degree FAM Tour and Virtual Meetings App to Attract and Engage Investors
PAINTSVILLE, KY -- One East Kentucky has found a way to keep moving forward with economic development progress despite the COVID-19 pandemic with PlaceVR technology. The organization just released a 360-degree video that enables them to take viewers o...