Virtual Reality is an immersive technology that allows for a person to interact with a virtual environment using special headsets and controllers. The fully immersive nature of VR is what makes it feel like ‘reality’. 360 video is similar to VR in that it uses the same hardware and is fully immersive, but the viewer is at the center of the video and can look around with three degrees of freedom.
In a National Training Laboratory study, retention rates for learning were 10% or less for traditional formats, while VR had a retention rate of 75%.
Source: Masie Center for Learning, Technology, and Innovation.
How can it do this? 360-degree video triggers more memory-writing areas of the brain when interacting with a new environment than it does simply observing a familiar environment.
According to Stanford research, the immersive and intense experience created through VR creates a feeling of empathy that can help people relate to each other better than novels, TV shows or films can.
Whether viewing a 360 video through a headset or meeting with someone in a virtual room there is a distinct feeling of being there. This feeling is enhanced with interactivity and 3D spatial sound.
Source: Interactive Architecture Lab
VR saves time, money, energy and the planet
Virtual meetings greatly reduce unnecessary travel. Being able to give a tour of a place without having to leave the desk saves on flights, commute time and travel expenses. That means less time away from home and more money saved. By minimizing travel we also reduce the carbon footprint on the planet. That is a lot of savings!